Is AI in Marketing All Hype?

Author

Tim H
August 01, 2024

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There are bullshit claims that AI is poised to take over marketing jobs, replacing copywriters, creatives, and other type of roles. Many of these assertions are unfounded, driven more by engagement bait than reality. (Ahem Twitter…)

 While generative AI is indeed a remarkable technology, does it truly hold the key to solving your business problems and achieving growth objectives?

AI undeniably brings significant value, with opportunities that are broad and far-reaching. We’re still in the early stages of seeing substantial changes, but there are some promising developments on the horizon.

Here are three key areas where I see AI making a substantial impact on marketing:

1. Strategic and marketing plan development

2. Ad creation and scaling

3. Effectiveness measurement and analysis

WTF are AI Copies of Customers?

Top marketing executives Jon Lombardo and Peter Weinberg from LinkedIn have founded a market research service called ‘Evidenza.’ This platform creates AI copies of a brand’s customer base, providing evidence-based sales and marketing plans that closely mirror real data.

Traditional market research can take months, especially for large organizations. Evidenza, however, claims to deliver research results and strategic plans within 3-12 hours. Damn!

There’s More to Marketing Than Just Advertising

While advertising can be exciting, other crucial elements like collaboration, strategy development, research, and presentation often get overlooked. Fortunately, AI offers numerous resources to validate ideas, inspire creativity, and craft impressive presentations that your manager or CMO will love. For instance, strategist Julian Cole has compiled a list of AI tools that can enhance your strategic foundation.

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