The new year has come around and there’s fresh new creative work that I’m loving. The Super Bowl is just around the corner and that means big spending on ideas and placements that get global reach. 

Coors Light Typo

One has already caught people’s attention. Coors Light recently launched a series of ads leading up to their Super Bowl work but had a typo for refreshment as “refershment.” It was launched across high-profile places like Times Square, print, and social. 

Coors Light sent out a press release on Monday, the 13th Jan saying “Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?”

What. A. Way. To. Get. Attention. 

No doubt this was on purpose. What a creative way to get the brand in people’s minds before all the noise that will happen shortly for the Super Bowl. Looks like they’re trying to own the day after the big game which I think is brilliant. A great way of priming their audience.

The brilliance of the Severance pop-up at Grand Central

I love how TV universes come to life in our world. Squid Games did this well and so did Stranger Things. But this Severance pop-up gives a creep factor that the show is all about. In a world full of new releases and endless scrolling to find something to watch, this just makes it a little easier to decide on what to watch next. Something we need to do as marketers all the time: make it easy for people to make a decision and be in their minds when it comes to the moment of making a decision.

It’s one of the most anticipated AppleTV+ shows but don’t think it will beat 'Masters of the Air’ in terms of viewership which was released in January 2024.